(619) 403-9170‬ ERLAYBOURNE@GMAIL.COM

DESIGN PORTFOLIO

SOUTHWEST LICE CLINIC WEBSITE

Southwest Lice clinic is a brand new company that is looking to break into the lice treatment industry in the Chicago area. The needed a beautiful and easy to navigate website created to help them stand out from the crowd and begin capturing market share.

On a very small budget, I was able to setup a beautiful e-commerce website and all branding assets from scratch including graphics, logo, copy, SEO, color schemes, blog (and several posts), products, hosting, payment processing, company email address, appointment scheduling, and more.

Web Design | UI Design | Graphic Design | WordPress | WooCommerce | Logo Design | SEO

 

SHORE MANAGEMENT WEBSITE

Property management is one of the most competitive service industries around.  When designing Shore’s website I took extreme care to refine all the information down to only the most pertinent data required to make them standout from the competition.

After months of design, data analysis, and redesign, I updated their entire site, and created landing pages to quickly harvest new leads which have added more than 20% to their monthly revenue.

Web Design | UI Design | Graphic Design | Logo Design | WordPress

 

MOAT IOS/ANDROID APPS

I am the sole designer and developer of the Moat iOS and Android applications. 

The design process started by sketching out a basic interface and developing alpha & beta versions natively using Swift and Kotlin.   Prior to releasing the full production version of the application, I sourced a list of 20 beta testers who used it for several months and answered a series of surveys to guide the final design.

Since launching the product in March of 2019, I have continuously sourced user feedback to rapidly improve the interface, eliminate bugs, and guide the development new features.

UI DESIGN | GRAPHIC DESIGN | USER DATA COLLECTION | BETA TESTING | SOFTWARE DEVELOPMENT

 

MOAT SMART CLIMATE SENSOR

When deciding to create the Moat Smart climate sensor, I was faced with the budgetary constraints of a self-funded business.  This led me to design and manufacture most of the product completely in house.  

I carefully modeled a CAD design and have used a 3D printer from my garage to manufacture 1000+ device housings over the past ten months.

Prior to creating the initial design, I spent a lot of time researching similar products and their customer’s feedback to guide my development.  For example many similar devices used a single, small hole as the sensor vent which many customer’s unwittingly covered during installation, causing improper readings.

CAD | 3D PRINTING | USER DATA COLLECTION | ANALYTICS | BETA TESTING | PACKAGING DESIGN

 

LETENDRE DESIGNS WEBSITE

 LeTendre Designs is a boutique shop that sells beautiful, handcrafted Jewelry.  I have redesigned their homepage graphics and navigation structure to create a highly intuitive shopping experience.

Standing out in a hyper-competitive industry such as fine jewelry is extremely difficult.  The online shopping experience can easily make or break a company’s ability to do so. 

Most important to creating an enjoyable shopping experience, is creating intuitive pathways to what each customer is looking for.  When you factor in different customer requirements for size, color, price, custom or stock designs, and more, a Jewelry website is an extremely complex experience. 

I am working with Letendre Designs to make it easy for customers to find exactly what they are looking for and be delighted by their time on the site.

Web Design | UI Design | Graphic Design | Shopify

 

CTC TC Services Website

CTC is a rapidly growing transaction coordination company that needed a website created to create new inbound leads, and help convert warm leads that are interested in learning more about their organization.

They previously had no website, logo, or branding guidelines in place, so everything needed to be setup from scratch. As a B2C company, it was important the website had a clean and professional look, and quickly funneled customers to starting a new transaction with CTC.

On a very small budget, I was able to setup their entire website including the website design, hosting, logo, images, copy editing, form creation, and custom css, html, and jquery development. The website is ready to launch and the customer loves it! They are especially happy that it combines the personality of their company with a professional and clean feel.

Web Design | UI Design | Graphic Design | Logo Design | WordPress

 

WATERFI WATERPROOF HEADPHONES 2.0

Having gathered more than six years of customer feedback, I performed a complete redesign of Waterfi’s classic waterproof headphones, while maintaining a hyper-similar form factor to the originals for consistent branding. 

Swimming headphones face unique challenges unknown to their landlocked counterparts.  Not only did I have to engineer solutions to the environmental concerns of bringing electronics into the water.  In order to prevent water damage from improper use, I had to carefully design them to be intuitive for the user to setup and swim with each time.

Working with a 3rd party manufacturing, I developed these headphones from ground up.  Utilizing internal testing and customer feedback data I refined everything from the size and shape of each rubber earbud tip, to the cord length, and the internal waterproofing structure.

USER DATA ANALYTICS | PRODUCT TESTING | UX DESIGN

WATERFI SWIMACTIVE HEADPHONES

 At the same time that I led up the redesign of our classic waterproof headphones, I also worked on developing an entirely new product geared towards more active swimmers.  

Using much of the same data and testing from the other model, I developed the SwimActive headphones.  These headphones featured a housing shape designed to contour to a swimmer’s ear and a moldable wire that held the entire unit firmly in place.

The most unique part of designing the SwimActive headphones was creating very carefully planned packaging and user instructions to prevent misuse.  In order to form to a users ear, the headphones required a specific left and right ear as well as a required orientation for optimal performance. 

USER DATA ANALYTICS | PRODUCT TESTING | UX DESIGN

MOAT TECHNOLOGIES WEBSITE

As part of my initial brand release, I launched an e-commerce site, to showcase my product, provide customer support, and create new sales and customer leads.

I am the sole designer of all brand assets featured on the website including logos, product designs, color schemes, fonts, and advertisements.

 

WEB DESIGN | UI DESIGN | GRAPHIC DESIGN | LOGO DESIGN | MAGENTO | PHP | HTML

 

WATERFI IOS APP

I was the lead developer for a team of three that created the Waterfi app.  The app was designed to pair with our company’s Swim Coach and Swim Tracker devices. 

Using bluetooth, the app would pair with each device to send professionally guided swim workouts that audibly coach the user through each lap.  When the swims were complete, the user could pair with the app again to see their stats for the swim or view their previous workouts.

UI DESIGN | GRAPHIC DESIGN | USER DATA COLLECTION | BETA TESTING | SOFTWARE DEVELOPMENT

 

WATERFI RETAIL STOREFRONT

While working as an intern for Waterfi in 2011, I was tasked with designing a new retail storefront that separated the retail space from the manufacturing space in the back.

My work included everything from developing floor plans and (not-so) beautiful renderings of the new space such as the one above, to actually building the walls, and designing the displays. 

Using research from similar storefronts, I designed the space to maximize the number of customers coming in, and the conversion rate.  Finally, I worked with the other employees to create a design that enhanced the productivity of their workflow on the other side of the storefront since the new design cut the manufacturing space by 30%.

MARKET RESEARCH | RETAL DESIGN | GRAPHIC DESIGN

 

WATERPROOFED KINDLE PACKAGING

At Waterfi we placed a high value on resourcefulness, and being able to perform as much of the manufacturing process in-house as possible.  This allowed us to stay agile, save money on setup costs, and constantly change with customer feedback.  One example I look back fondly on was using a laser cutter to create the packing for one of our products, a Waterproofed Amazon Kindle.

I carefully created this design to accomplish three goals: be manufacturable with materials available in low quantities, be ultra fast to create and assemble, and look beautiful.  Using a single piece pf 8.5″x11″ card stock, I created a design for an insert that was cut and scored with a laser cuter, and easily folded to support and brand the product.

This same design was used form more than four years, and shipped with more than 10,000 Waterproofed Kindles.

DRAFTING | UX DESIGN | LASER CUTTING

 

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